Case Study: Adding height with a shopping centre display
Floresy is proud to present this arrangement which was on display at Millennium Hall during the summer of 2017. The theme for this brief was Holidays and Powerful Colours.
About Millenium Hall
The Millennium Hall is a shopping centre in Rzesow, Poland with over 1.18 million square feet of floor space. More than 250 clothing retailers occupy the units including global brands such as Lacoste, H&M and Nike. Plus many more restaurants, coffee shops and eateries.
The shopping centre is known for its complex ceiling architecture and was designed by Studio 5 Architects. The main challenge was balancing the acoustics and light in such a large and busy space. The mall is divided into multiple passageways, each with varying ceiling types and heights. The result is high-volume walkways with acoustic comfort and various light sources that add texture and interest. Develop Investment Sp. z o.o. completed construction in July 2011.
Floresy in Full Bloom
Floresy’s concept was to meet the challenge head-on with a riot of summertime colour. Pinks, yellows, purples and oranges flood the central stairway within the mall with joy and humour. The dark green foliage defines the bright colours and helps them stand out within this sunlit space.
The vertical height of the shopping centre display area stretches the full four floors. To fill this impressive space, Floresy suspended the arrangements from the ceiling with cables.
The centrepiece of the display is a shop mannequin. Her inclusion reflects those used in the window displays of the retailers in the mall. Her dress has a long, flowing skirt made from flowers, greenery and tulle fabric. She is adorned with a hot pink garland of flowers around her head. Leaves and foliage decorate the cables that suspend her. The overall effect is fun and impressive. She almost looks as if she is swinging from a trapeze or garden swing!
Accompanying the main figure is eight large flower-wreath balls. Each cable again has more foliage decorating it. The hanging decorations mimic vines and creeping plants spilling down into the stairwell.
The complete shopping centre display uses over 400 flower buds and blooms in both the centrepiece and the eight flower-wreath-balls. The spring and summer flowers are from our collection and include peonies, gypsophila and carnations. The unique design creates a buzz. As the shoppers pass by on their way between floors, the beautiful colours catch their eye. And they are sure to feel a summery sensation.
Floresy Design for Big Spaces
When designing artificial plant schemes for large spaces such as this shopping centre display, it is important to be bold. Bright colours and large eye-catching designs will have a greater effect than something more subtle. Designing solutions for spaces like a shopping centre make it necessary to also consider the practical use of the space. And so when done properly, any communal area, such as this staircase, or other areas with a high foot-fall can be included in a design.
Using real flowers in a display such as this would result in a product that was impossible to maintain. Because of our extensive range of artificial flowers and plants, Floresy has the right solution for large-scale displays. Furthermore, our expert planning services mean we can design a display to meet with our customer’s visions.
If you’re thinking of having your space decorated with artificial flowers, you’ve come to the right place! Get in touch to discuss your project as we’re always happy to advise.
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